Zero
This proposal is an installation that centers around the
number zero. The installation piece will be a visual
dialogue with the public on the topics of body image, the
media and marketing in our culture, from size 0 jeans to 0
calories.
The installation concept consists of three major
components.The perimeter of the gallery floor is lined with
10 digital bathroom scales that are stepped on by visitors.
All the scales are reprogrammed to read 0.0 lbs regardless
of the weight of the participant. The other objects in the
installation are 12 pairs of jeans from a single
manufacturer ranging in size from 0 to 20. The original
size labels are replaced with professionally produced
clothing labels that all read "0, MADE IN USA". The jeans
are displayed on a freestanding, horizontal rack in the
center of the gallery. Each pair of jeans is placed on a
pant hanger and hung in ascending size order on the rack
with the size labels easily seen. The final material is a
wallpaper-type 2D pattern of various nutrition labels that
have been altered to show all numerical values as "0". This
pattern is printed onto several large sheets that are
affixed to the gallery walls.
Please view the various components of this series in the
sidebar to the right.